OUR METHOD

Relationship-Led Brand Development and Business Transformation

Our Approach

We believe that relationship is at the pulsating core of effective communication and content strategy and is the most effective way to build an authentic narrative.

Our approach is always to place relationship at the heart of any client engagement, because we know that the better we know you, the better we are able to represent your story.

An authentic story, well told, grips audiences emotionally, and resonates with them ideologically.

Our intent is to blend the nuance of your journey, into harmonic digital content through which powerful statements of truth can speak clearly to your intended audience.

Our Process

1. Connect


Any fruitful project begins with exploring the heart and philosophy of your organisation. We want to know who you are and discover the drivers behind your journey. We develop a relationship with you and your team, that allows us unique, objective insight and gives us the platform on which to properly execute on your project needs.

2. Research


We discuss the project; what you would like to accomplish and do initial investigation into the main considerations for successful project execution.  As we gather more knowledge on the project we go into more detailed research.

3. Plan


After research has produced a quantum of knowledge, we take what we have discovered and begin to detail the parts of a functional and executable content strategy. We look at the desired outcome and we craft the best path to that end, using the tools at our disposal.

4. Create


We combine the research and the plan, to produce appropriate & impactful content using digital & traditional media. This provides your target audience with an engaging interface with your brand.

2. What We do | Relate Studios- Independent Strategic Communications & Marketing Company Based in Trinidad & Tobago